You’ve got the social media accounts set up, your website is gorgeous and functional, and you have your newsletter ready to go. You’ve done all the basics to reach out to your readers and connect with them to start building a relationship, but…you want to do more. Especially if you have a new launch or are running a sale.

Let me introduce you to a thing called remarketing.

You may have heard the term “remarketing,” and immediately cringed. I don’t blame you. It sounds all corporate, Big Brother, I’m-watching-you, huh?

The reality is, learning how to use remarketing in a personal way has the ability to increase your book sales and to make you more relevant to your audience, so that you are effectively delivering an invitation to get to know you and your books to a core audience who have already expressed interest in your writing.

Read this post in its entirety on Jami Gold’s blog.