In writing circles, we tend to hear a lot about your “author brand” or your “author platform,” which are very important things to pay attention to. Without your brand (aka platform), you don’t have a voice. Without a voice, you can’t reach readers.

But what do you do once you have an author brand? Have you ever felt that you have your brand figured out and it’s all written down in a pretty notebook, but then you get to your computer and feel like you’re entering a black hole?

You’re not alone.

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