I had a bit of an eye-opening experience at RWA in Denver a few weeks ago. A lot of the workshops were really fantastic, but one in particular made me have, not a lightbulb moment, not a hit-by-lightning moment, but a electric storm of ideas moment that is still kind of happening.

That workshop, people, was Lindsay Emory‘s twenty-minute session on alternative content. I know. You’re thinking, how can twenty minutes cause an electric storm of ideas?? Right moment, right time, amazing workshop will do that.

I also need to mention that at the exact moment I was sitting in that workshop, I was also running a contest in tandem with the Cruising Writers elevator wrap I gambled on to give away a free cruise.

So in this post, I want to talk about two ideas, and they both center around how to use our creativity to connect with and engage our readers.

Read this post in its entirety at Jami Gold’s blog.