I’m excited to share some recent book trailers I put together for upcoming releases.
Why do you need a book trailer?
It’s one more tool in your marketing toolbox!
Book trailers do well on social media. They tend to get views, shares, comments, and clicks. Additionally, many authors see success with using their book trailer as a Facebook Ad.
So what goes into a good book trailer?
Let’s start with what not to include. A book trailer is not a synopsis of your book. Nor does it need to showcase particular scenes from your story.
Rather, a book trailer should capture the tone and the essence of your book. Think of it as your logline (I hear the groaning. I’m with you.), except even shorter.
Eye-catching images that are representative of your book, text copy that pairs well with the imagery and the highlights of your logline, and music that captures the climax or most important tone of your book are all musts. Optional items are voice-overs and video clips, which take your book trailer to the next level.
Ideally, your book trailer will be no longer than 45 seconds. Better even? Thirty seconds. Why?
Because our viewers have been conditioned to get information quickly otherwise they get bored. We are in an age of instantaneous communication and you must present your pitch and grab their attention within the first few seconds.
Think of it like this. How long will you wait for a website to load? I guarantee you if the site takes more than a couple of seconds to load, you’ve clicked off and are on to the next search result. Or you express frustration at either the business or your own internet service.
We don’t want our potential readers to have to wait for the hook.
Book Trailers for Our Recent Clients
Book Trailer for Co-Authors Kris Faryn and Jules Lynn for their upcoming release, Mark of the Gods.
Book Trailer for Author Jenn Windrow for her upcoming release, Evil’s Ultimate Huntress.