Author Marketing & Author Branding Services

Over the past fourteen years, I’ve helped small businesses expand their reach and exposure through social media, digital advertising, creative campaigns, effective newsletters, SEO, content writing, and more by over 300% of their typical traffic, all by using data-driven strategies.

I’ve also worked with traditional and self-published authors to create author platforms, implement marketing campaigns that work, and design and manage digital ads, including AMS, Facebook/Instagram Ads, Google Ads, Pinterest Ads, and utilize remarketing audiences.

My job is to help you tell your author story and promote your books in a way that gets readers to one-click, using goal-driven strategies that align with your budget and your needs…so you can get back to your job – writing amazing books.

Author Marketing Packages

The benefit of hiring a marketing professional who is also an author and avid reader is the built-in understanding of your unique marketing needs. As such, I’ve developed different marketing packages to meet you where you are. If you’re looking for something more advanced than what is listed below, please feel free to contact me for custom marketing services.

The DIY Author Marketing Campaign

Author Marketing PlanFor the author who can do it all, but needs a bit of guidance.

Services Included:

  • 1-hour strategy session via Google Hangouts or Skype
  • Review of current assets (ex: website, newsletter, and social media platform effectiveness)
  • Amazon keyword and comp searches
  • Replicable 30-day launch marketing campaign – unique to your brand – to use for future launches
    • Includes social media calendar, newsletter calendar, blog calendar (if applicable), and relevant ad strategies

Rate: $350

Timeframe: 30-day turnaround

Book Your DIY Author Marketing Campaign

The Maintenance Author Marketing Package

For the author who has it all set up, but wants someone else to run the train.

Services Included:

  • 1-hour strategy session via Google Hangouts or Skype per month
  • Social Media Management for up to 3 accounts; up to 120 posts per month
  • Two newsletters to subscribers
  • Mailing list management
  • AMS Ads and Facebook Ad management

Rate: $450/month

Timeframe: Two-week turnaround

Book Your Maintenance Author Marketing Campaign

The 30 Day Book Launch Package

It’s time to release your baby into the wild – are you ready? As part of the book launch package, I’ll also read your book to pinpoint key marketing strategies and creative opportunities to connect with your readers.

Services Included:

  • Read-through of your upcoming release
  • 1-hour strategy session via Google Hangouts or Skype
  • Replicable launch marketing campaign – unique to your brand – to use as a base for future launches
  • Up to 15 social media posts per week – focused on book launch
  • Two newsletters to subscribers
  • Amazon keyword and comp searches
  • AMS Ads and Facebook Ad management
  • Press release created and sent to local media

Rate: $500

Timeframe: 30 days prior to launch

Book Your 30 Day Book Launch Package

The Debut Author Marketing Package

It’s time to release your baby into the wild – are you ready? This package spans over the three months prior to your debut release (congratulations!), and provides a helping hand.

Services Included:

  • Read-through of your upcoming release
  • Three 1-hour strategy sessions via Google Hangouts or Skype
  • Replicable launch marketing campaign – unique to your brand – to use for future launches
    • Includes social media calendar, newsletter calendar, blog content (if applicable), and relevant ad strategies
    • Includes recommendations based on strategy session regarding brand, platforms, and time-management
  • Up to 10 social media posts per week – focused on debut launch – for 8 weeks
  • Newsletter template creation
  • Two newsletters sent to subscribers
  • Amazon keyword and comp searches
  • AMS Ads and Facebook Ad management
  • Press release created and sent to local media

Rate: $800

Timeframe: 90 days prior to debut launch

Book Your Debut Author Marketing Campaign

The “Brand Me” Author Marketing Package

One of the hardest parts of being an author is developing a unique author brand that is authentic to your stories and your voice. Unfortunately, many authors believe that a logo or a specific look is enough to create a brand. Not so! A brand is much more than a logo, and requires the necessary tools to put that brand into practice.

I will work with you to develop your brand – from your central theme, to an appropriate look for your intended audience and your genre(s), to defining your author voice – as well as focus on practical marketing tools that we’ll use to implement your brand and give you a going-forward plan.

Services Included:

  • Purchase and read-through of your most recent release
  • 1-hour strategy session via Google Hangouts or Skype
  • Review of current assets (ex: Facebook groups, website, newsletter, and social media platform effectiveness)
  • Brand Book that defines your brand message, your assets (logo, colors, font, tagline, etc), your brand voice, messaging style, central theme, and ideal reader profile
  • Annual marketing campaign that includes a social media and newsletter calendar planned around any upcoming releases as well as practical marketing strategies and recommended platforms
  • 1-hour review session via Google Hangouts or Skype

Rate: $800

Timeframe: 30-day turnaround

Book Your “Brand Me” Author Marketing Campaign

A La Carte

AMS Ad Management: $150/month for up to five AMS Ads

AMS Analysis: $200/report- analytical report covering ten AMS Ads to show you what’s working and what’s not

Facebook Ad Management: $150/month per Facebook Ad campaign – maximum of 6 ads per campaign

Newsletter Management: $75 per newsletter – includes list management per author direction (add-on service only)

Social Media Management: $300/month for up to 3 accounts; up to 120 posts per month

1-Hour Strategy Session: $75/hour

Book Trailers: 

  • $250 per trailer – author provides photos and footage (with direction)
  • $400 per trailer – designer provides up to 1 video clip and 5-7 stock photos

Book Your A La Carte Author Marketing Services